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Buick had been financed by friend and fellow automobile enthusiast, Benjamin Briscoe, who in September 1903 sold control of the business to James H.
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ĭavid Buick incorporated his company as the Buick Motor Company on May 19, 1903, in Detroit, Michigan. That year, 37 Buick automobiles were made, production increasing to 750 in 1905, 1,400 in 1906, 4,641 in 1907, and 8,800 in 1908, taking the number one spot away from close competitors Oldsmobile, Ford, and Maxwell. Marr was rehired in Flint as chief engineer, to begin making automobiles in production. In 1903, the third Buick automobile was made, this time by Richard, but in 1904 Buick, whose company was now called "Buick Motor Company", moved from Detroit to Flint, Michigan, and Richard stayed behind. His replacement was Eugene Richard, who applied for a patent in 1902 for Marr's valve-in-head ( overhead valve) engine, which patent, number 771,095, was awarded to Richard in the name of Buick in 1904. The first two Buick automobiles were made in 18 at the "Buick Auto-Vim and Power Company" by chief-engineer Walter Marr, but company owner David Dunbar Buick was reluctant to begin making automobiles, being satisfied with stationary and marine engine production, so Marr left Buick in 1901 to found his own automobile company under his own name. The first logo of Buick (1904), with an image of the Uncle Sam and the legend "known all over the world"
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Buicks are also sold in the United States, Canada, and Mexico. The main market is now China, where 80% of Buick-branded automobiles are sold. In 2017, Buick sold more than 1.4 million vehicles worldwide, a record for the brand. Buick engines, with few exceptions, have always used overhead valves which the company pioneered in the 1904 Buick Model B. The first Buick V8 was introduced in 1953, then in 1962, the Buick V6 was introduced for the compact Special model. During this same time period, many manufacturers were introducing V8 engines in their high-end models, while Buick used a straight-8 for all models starting in 1931. Buick's current target demographic according to The Detroit News is "a successful executive with family." Īfter securing its market position in the late 1930s, when junior companion brand Marquette and Cadillac junior brand LaSalle were cancelled, Buick was recognized as an upscale luxury car with a conservative appearance, as opposed to more ostentatious Cadillac and technology-rich, forward-thinking Oldsmobile. Durant had served as Buick's general manager and major investor.įor much of its existence in the North American market, Buick has been marketed as a premium automobile brand, selling luxury vehicles positioned above GM's mainstream brands, while below the flagship luxury Cadillac division. Before the establishment of General Motors, GM founder William C. Started by automotive pioneer David Dunbar Buick, it was among the first American marques of automobiles, and was the company that established General Motors in 1908. Buick ( / ˈ b juː ɪ k/) is a division of the American automobile manufacturer General Motors (GM).